People are amazing

I got to create a brand for a company that helps people do their own taxes. Even though that sentence has about eleven boring words it wasn’t boring at all. 

We made a Superbowl commercial, we shot babies, Rachel Ray and Lena Dunham love us.

Here are my favorites:


year of the you





twitter screenshots



Creative directors: Dan Kroeger, Mike Giepert

Art director: Johan Arlig

Writer: me and Dan Kroeger